Philippe Krief has taken over from Laurent Rossi as CEO of the Alpine brand. Krief will continue to carry out his responsibilities as the company’s vice president of engineering and product performance until his successor takes up the position.
As a member of the Renault Group Leadership Team, Krief will report to Luca de Meo, CEO of the Renault Group.
Having stepped down from the position of CEO, Laurent Rossi will focus on special projects linked to the transformation of the Group.
“I would like to thank Laurent for his unwavering commitment over the last two years at the helm of Alpine,” said Luca de Meo, Renault Group CEO.
“Laurent has set out a clear and ambitious strategy for the brand. He has put Alpine in the best possible position to achieve its long-term goals. Alpine is now ready to enter a new phase of its development and to become a brand of the future.
“Philippe combines a long industry experience, great technical knowledge with the leadership qualities that are key to the success of our project, including the launch of the brand’s new vehicles starting next year. I fully trust Philippe and his team to take Alpine to new heights.”
