Under five new initiatives, Mahindra Group and Ford Motor Company are to jointly develop new SUVs and a small electric vehicle. This will include a midsize sports utility vehicle (C-SUV), based on the Mahindra platform, which will be sold independently by both companies as separate brands.
The partnership also covers sharing of powertrain portfolios, specifically the supply of Mahindra powertrains to extend Ford’s product range. Furthermore, the two will develop a suite of connected car solutions.
“Today’s announcement is the next step in the collaboration between Mahindra and Ford. Both teams are working together on joint development areas in keeping with industry requirements and leveraging mutual strengths. We are excited about the synergies unveiled through this collaboration and the potential opportunities it will bring,” said Dr Pawan Goenka, MD at Mahindra and Mahindra.
Jim Farley, Ford executive vice president and president of global markets, said, “Listening to our customers and incorporating their future needs is the core premise of this collaboration. With utility vehicles and electrification as key focus areas, we are glad to see the progress our two companies have made.”
Aiming to generate synergies and improve efficiencies with the new initiatives, the strategic alliance between the two companies continues to focus on leveraging the benefits of Ford’s global reach and expertise and Mahindra’s scale in India and its successful operating model.
The partnership will last for a period of up to three years, and will include the planning of further avenues of strategic cooperation.
