The all-new 2016 Chevrolet Spark will debut on April 2 at the Seoul and New York auto shows.
A sleeker, more aerodynamic profile and a progressive take on Chevrolet’s signature design cues will give the redesigned Spark a more sophisticated aesthetic that reflects the changing tastes of the global minicar market, according to a statement from the OEM.
“The new Spark’s design has evolved and grown up with the segment,” says Michael Simcoe, GM International vice president of design. “The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customer’s refined expectations.”
Chevrolet has sold more than 1.1 million Sparks around the world since it went on sale as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico.
Spark is attracting younger and first-time car buyers to Chevrolet with 26% being under the age of 35.
Sales of the Spark in the USA are up 32% in the first two months of 2015 versus the same period in 2014.
March 12, 2015
